OpenSocial - The opening move of a Chess game

This is just a thought provoking post. Get thinking. No matter what time of the day it is....
Take a couple of minutes off and just visualise the future.

The first move was a widget / appl platform, then was the Android gambit and the Google Profile defense coupled with a strategic attack with Knol.

OpenSocial is not going to be about just widgets, gadgets and apps. It's just the tip of the iceberg. What's in store?

Imagine a system which is so powerful - which knows who you are, who you are talking to and who you are ignoring. What you are doing and what your friends are noticing you doing? What you are buying and what your friends are buying? What you are searching for and what your friends are searching for? What kind of photos you are clicking and tagging and what your friends are clicking and tagging and what you are commenting on? Imagine someone who knows what you buy and what influences your decision to buy?

A girl who happens to be in your college and her profile page is one of your most regularly visited online spot - and you are keen on impressing her and the system knows that you are keen on impressing her and the system knows her more than you ever will...
So what does the system do? The system uses it's power...

How? What? Why?
ADVERTISING perhaps is at the base of it all. Unbelievable micro-level targetting. A system which know what you buy and what is had to do to make you buy something else.

A system which knows that at 15 past 11 AM everyday in the morning you happen to take a short break and glance at the Stock Markets - this is when you are most vulnerable to the ad of a financial product - And bang! There it is. The system is going to know each and everything about your online as well as offline behaviour. It's going to know that at 7PM you are going to be stuck in a traffic jam and are most probably surfing the web via your smart phone...

The system is Google.
And we are soon going to know...exactly how open...
...social is really going to be.